ReinventED Schools

Challenge
To create the brand strategy and visual identity for a disruptive educational brand in Ecuador, aiming to completely revolutionize the educational system through innovation and personalization.

Approach
Utilize brainstorming methodologies during the brief reading session to uncover insights that will shape the graphic direction. Maintain an open mind, considering that the brand will expand in the future to include kindergartens and schools.

Solution
We developed a cohesive and dynamic brand identity that encapsulates the innovative and personalized approach of ReinventED Schools. This included creating a strong and fun logo that evokes versatility and allows for the creation of sub-brands from the logomark. We used bold and fun colors paired with childlike illustrations to reflect the brand’s vibrant and playful nature. Additionally, we designed a user-friendly website and established a strong social media presence to engage the community and highlight the brand's mission.

Result
This incredible project underscored the crucial role of education in society, showing how it transforms us into better human beings Our work not only positioned ReinventED Schools as a leader in educational innovation but also laid a strong foundation for its future growth and expansion.