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Brewing Womanly Magic
Services Provided & Role
Art Direction
Team Members
Daniela Herdoiza, Maria José Mafla, Fernanda Zárate, Martina Paz y Miño, Camila Abedrabbo, Tamia Vivero
Agency
Design Lead & Art Director at Dabrand Consulting
Piedra Negra, an Ecuadorian coffee brand, pays tribute to women with a special coffee collection. This collection honors the remarkable strength, passion, and hardworking spirit of women. Through bold colors and delicate floral elements, it captures the essence of feminine power, celebrating women's resilience and determination.
Each meticulously crafted piece in the collection symbolizes empowerment, embodying the multifaceted nature of women's roles in society. Piedra Negra invites you to embrace your inherent strength with a strong and smooth cup of coffee, wearing these pieces as badges of honor and celebrating the extraordinary journey of femininity.
