Amibank: Your friendly bank

Challenge:
To merge the identities of Insotec and Banco Finca into a cohesive brand that embodies modernity and warmth while fostering trust and familiarity among Ecuadorian microentrepreneurs.

Approach:
We embarked on a journey to redefine banking for microentrepreneurs by creating a brand that feels like a trusted friend and ally. Our strategy focused on infusing vibrancy and approachability into every aspect of the brand, from its visual identity to its messaging.

Solution:
Introducing Amibank – Your Friendly Bank. I spearheaded the comprehensive rebranding efforts, meticulously crafting a brand that reflects the core values of both institutions

Result:
Amibank emerged as a beacon of hope and support for Ecuadorian microentrepreneurs. Its vibrant identity, characterized by bold colors and hand-drawn illustrations inspired by indigenous cultures, resonated deeply with its audience, fostering a sense of belonging and cultural pride. With Amibank, banking became more than just a transaction; it became a partnership in prosperity and progress.