Loleta: Natural Skincare

Loleta, formerly Victoria Nature Care, is an organic skincare brand that focuses on harnessing the incredible benefits of nature in the highest quality products for your skin. Led by two entrepreneurial women, this brand underwent a complete rebranding with a new image and name. For Loleta, we sought a sophisticated yet simple brand. Through hand-drawn illustrations of key ingredients, we crafted a line that exudes transparency and its 4R purpose: Respect for the environment, respect for all living beings, respect for ourselves, respect for the process.